Apple fined 150 million euros over privacy feature
French antitrust regulators have fined Apple one hundred fifty million euros ($162 million) over its App Tracking Transparency (ATT) feature, that’s going through scrutiny in more than one European countries. The French Competition Authority dominated that Apple’s implementation of ATT was “neither important nor proportionate to the company’s said aim to shield consumer statistics ” and unfairly penalized third- celebration publishers.
Alongside the monetary penalty, Apple has been ordered to put up the choice on its internet site for seven days. The ruling comes amid ongoing investigations in Germany, Italy, Romania, and Poland into ATT, which Apple added in 2021 as a privateness safeguard.
ATT calls for apps to achieve express consumer consent through a pop-up earlier than monitoring hobby throughout different apps and websites. If customers decline, the app loses get admission to to their marketing and marketing identifier, proscribing focused marketing and marketing . Critics argue that the machine disproportionately blessings Apple via way of means of proscribing competition even as selling its personal marketing and marketing services.
The French watchdog observed that ATT forces customers to navigate immoderate consent home windows for third- celebration apps on iPhones and iPads, making the manner unnecessarily complicated. Additionally, Apple’s machine calls for customers to decide out of advert monitoring two times in place of once, which the authority stated undermines the feature’s neutrality and reasons financial damage to app publishers and advert provider providers.
The ruling emphasised that smaller publishers, which depend closely on third- celebration statistics series for revenue, are specifically affected. The French regulator first of all declined to impose emergency measures in 2021 after proceedings from the marketing and marketing industry, however endured its investigation, in the end main to Monday’s choice .
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