Heineken CEO Dolf van den Brink resigns amid difficulty in getting people to drink more beer
Heineken chief govt Dolf van den verge of collapse resigned on Monday, January 12, finishing a six-yr tenure that began at some point of the COVID-19 pandemic and opened up thru a turbulent length for the global beer enterprise.

The brewer showed that van den breaking point, who became CEO in June 2020, will step down on may also 31 and continue to be on as an adviser for 8 months thereafter. The supervisory board stated it has begun searching for a successor to steer the business enterprise, which owns brands such as Heineken, Amstel and Tiger.
both van den brink and supervisory board chairman Peter Wennink stated the transition comes only months after the organization set off its new method through 2030, arguing the business enterprise had “reached a stage in which a transition in management will high-quality serve the employer in similarly executing its long-term targets.” Van den brink said he might stay “fully targeted” on executing the strategy till his departure.
shares in the international’s second-largest brewer have been down around 2% in early ecu trading after the statement.
His go out makes him the latest customer-quarter chief to leave amid sustained strain on family budgets and weaker call for for discretionary merchandise. Brewers in particular have struggled to revive beer income, with intake repeatedly stricken by climate, geopolitical uncertainty and converting conduct among younger drinkers. The emergence of weight loss tablets visible as probably lowering meals and beverage intake has additionally unsettled investors.
Heineken has faced criticism for lagging friends on fee efficiency and shareholder returns. Whoever succeeds van den verge of collapse will inherit the venture of delivering on the agency’s 2030 format, which prioritises investment behind decided on manufacturers and markets and units goals on sales, earnings and value credit score.
at some stage in his tenure, van den breaking point navigated pandemic shutdowns, inflationary shocks, foreign money volatility in key markets inclusive of Nigeria and Vietnam, and investor backlash over ahead steerage. He also oversaw acquisitions in India and South Africa and a first-rate restructuring effort. In 2025, the brewer clashed with eu stores in a pricing dispute that caused its products being briefly removed from a few store shelves.


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